September 28, 2019

This month, I attended the third annual TogetherDigital National Conference (formerly known as Women in Digital). Year three of the conference brought with it the same buzz, sense of community, and dynamic learnings as the years before, but something about it felt diff...

June 20, 2019

Change is good, but disruption is even better – it’s what leads us beyond the good to the great. The 2019 Day Show, hosted by AdCraft Detroit, took place this month and focused on the idea of disruption. The event brought a unique collection of speakers to the city who...

October 9, 2018

Last month, I had the opportunity to attend the third annual Women in Digital National Conference in Columbus, Ohio. I joined hundreds of women (and a handful of men) from around the country to learn about industry specific topics like User Experience (UX) Design and P...

September 7, 2018

If Search Engine Optimization (SEO) seems daunting to you, you’re not the only one. It can be pretty confusing to connect the dots between what users find and experience, and the backend technology that supports their experience and contributes to discoverability.

To le...

July 6, 2018

How do you capture, manage, analyze, and display all forms of a company’s geographically referenced information? Geospatial Technology.

Leaders in Geographic Information Systems are helping add value to existing data and analytics by revealing relationships, patterns, a...

April 7, 2018

Last month, I had the opportunity to attend the Creating Mindful Leaders Workshop, hosted by the Michigan Wellness Council and teams from Limeade and Whil, companies that are championing the digital wellness space. The workshop was centered on mindfulness, stress and p...

March 7, 2018

Whether you’re new to advertising and marketing, or you’ve been around for quite some time, chances are, you hear lots of different acronyms every day. Here’s an opportunity to brush up on your media ABCs.

Some of these definitions may resonate naturally, while others m...

December 3, 2017

Digital marketers are always changing, just like the industry itself. We test ideas, learn from those tests and, hopefully, do better next time. In the same fashion, we make decisions based off our own tests in the form of personal experiences, even though those experi...

November 4, 2017

As the digital landscape continues to evolve, the worlds of traditional marketing, advertising and social media are coalescing. Today's integrated digital strategies are in constant flux as boundaries between individual and industry become increasingly blurred.

Som...

October 5, 2017

Since 2001, the Digital Summit Series has been bringing together thousands of digital marketing professionals across the country. Last month, the Series came to Detroit, where industry leaders discussed content, email, mobile, digital strategy and more.

A common theme s...

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