“I'd be living my best life in a dress like that.” This thought crosses the mind of women everywhere when shopping for things we don’t need on a sunny Saturday afternoon. BuzzFeed expands on this in a post about the shopping experience at Anthropologie, an American retailer that "caters to creative, educated and affluent women." What we may not consider as consumers though, is that it’s not just about the dress - we're being sold a lifestyle. Now more than ever, brands are se