Brain Games: Accurate but Not Significant
Digital marketers are always changing, just like the industry itself. We test ideas, learn from those tests and, hopefully, do better next time. In the same fashion, we make decisions based off our own tests in the form of personal experiences, even though those experiences may actually misinform us. Cognitive biases are human errors in how we think based on personal experiences and shortcuts we’ve developed. When it comes to data and analytics, cognitive biases can play a ro