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JAMIE MANILOFF, M.A.

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    Mad Skills: Intentional Learning in Chaotic Times

    Mad Skills: Intentional Learning in Chaotic Times

    Is Reality Just a (Communication) Construct?

    Is Reality Just a (Communication) Construct?

    Consumer Play Patterns and the “Phygital” Experience

    Consumer Play Patterns and the “Phygital” Experience

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    Consumer Play Patterns and the “Phygital” Experience

    Consumer Play Patterns and the “Phygital” Experience

    As consumer behavior continues to change along with the ebbs and flows of the pandemic, what lies ahead for the digital shopping experience? What does the “average consumer” even look like anymore and furthermore, how do brands create an authentic and cohesive experience for them? Enter the “phygital” experience – those that put physical and digital at play simultaneously, creating one connected world. A recent Podcast episode of Brand-Side by Celtra looks at phygital experie
     

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