Using Data to Become Customer Centric
Since 2001, the Digital Summit Series has been bringing together thousands of digital marketing professionals across the country. Last month, the Series came to Detroit, where industry leaders discussed content, email, mobile, digital strategy and more. A common theme surfaced across these discussions: becoming customer centric. Below are a few guidelines to help maintain focus on the customer within the (often noisy) digital space. Know your customers. Leverage data to under