Consumer Play Patterns and the “Phygital” Experience
As consumer behavior continues to change along with the ebbs and flows of the pandemic, what lies ahead for the digital shopping...
TogetherDigital Remix: NatCon 2019
This month, I attended the third annual TogetherDigital National Conference (formerly known as Women in Digital). Year three of the...
Digital Disruption in Detroit and Beyond
Change is good, but disruption is even better – it’s what leads us beyond the good to the great. The 2019 Day Show, hosted by AdCraft...
Surprise Learnings from the Women in Digital National Conference
Last month, I had the opportunity to attend the third annual Women in Digital National Conference in Columbus, Ohio. I joined hundreds of...
Search Like a Human, Find Like a Bot
If Search Engine Optimization (SEO) seems daunting to you, you’re not the only one. It can be pretty confusing to connect the dots...
Down to Earth with Geospatial Technology
How do you capture, manage, analyze, and display all forms of a company’s geographically referenced information? Geospatial Technology....
Humans at Work: Mind the Gap
Last month, I had the opportunity to attend the Creating Mindful Leaders Workshop, hosted by the Michigan Wellness Council and teams from...
Ten Media Acronyms You Should Know
Whether you’re new to advertising and marketing, or you’ve been around for quite some time, chances are, you hear lots of different...
Brain Games: Accurate but Not Significant
Digital marketers are always changing, just like the industry itself. We test ideas, learn from those tests and, hopefully, do better...
The Integration of Individual and Industry
As the digital landscape continues to evolve, the worlds of traditional marketing, advertising and social media are coalescing. Today's...