Consumer Play Patterns and the “Phygital” Experience
As consumer behavior continues to change along with the ebbs and flows of the pandemic, what lies ahead for the digital shopping...
Search Like a Human, Find Like a Bot
If Search Engine Optimization (SEO) seems daunting to you, you’re not the only one. It can be pretty confusing to connect the dots...
Down to Earth with Geospatial Technology
How do you capture, manage, analyze, and display all forms of a company’s geographically referenced information? Geospatial Technology....
Humans at Work: Mind the Gap
Last month, I had the opportunity to attend the Creating Mindful Leaders Workshop, hosted by the Michigan Wellness Council and teams from...
Brain Games: Accurate but Not Significant
Digital marketers are always changing, just like the industry itself. We test ideas, learn from those tests and, hopefully, do better...
Using Data to Become Customer Centric
Since 2001, the Digital Summit Series has been bringing together thousands of digital marketing professionals across the country. Last...