Consumer Play Patterns and the “Phygital” Experience
As consumer behavior continues to change along with the ebbs and flows of the pandemic, what lies ahead for the digital shopping...
Digital Disruption in Detroit and Beyond
Change is good, but disruption is even better – it’s what leads us beyond the good to the great. The 2019 Day Show, hosted by AdCraft...
Search Like a Human, Find Like a Bot
If Search Engine Optimization (SEO) seems daunting to you, you’re not the only one. It can be pretty confusing to connect the dots...
Down to Earth with Geospatial Technology
How do you capture, manage, analyze, and display all forms of a company’s geographically referenced information? Geospatial Technology....
Failing Forward: The Path to Innovation
I recently had the opportunity to attend the Michigan Council of Women in Technology's Executive Connection Summit. I was expecting to...
2018: Electric Vehicles Everywhere?
As part of a world market leader in the automotive industry whose mission is to earn customers for life, my organization strives to know...